FITCH

About / Philosophy

Fulfilling Dreams in a Social Age

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The Way We Work

Insight and Collaboration

We gain our insights by getting closer to clients and consumers. We collaborate, we look, we listen, we learn. We work hard to understand the motives behind consumer choice. The quality of our insights allows us to generate ideas and solutions that target real and distinctive consumer behaviour.

We are always looking for people to do great (ground breaking) work with. If we want to design the future then we need to ensure we surround ourselves with those who also want to pierce into tomorrow. Whether they are graduates, other super talented individuals, like minded creative partners and of course clients who demand the new and the bold. Collaborating to explore, experiment and prototype how brands and consumer world will be.

The Work We Do

EXPERIENCES SIGNATURES

There are very few aspects of daily human experience that we don’t – or can’t – touch. Walk down the high-street, through an airport or train station, around a museum or exhibition, across a small village or a great city. The ideas we implement for our clients are all around you and each and every one of them is designed as a powerful identifier of the brand’s values and personality. These are Experience Signatures – as unique to the brand as a fingerprint and an immediate and unmistakable signifier of that brand to the consumer.

Remarkable Experience Signatures get people talking to each other. They spark conversations, dialogue and interest that can soon acquire a self-sustaining, unstoppable momentum when disseminated through the tools and media of the Social Age. That’s why we work hard to understand just what it is that makes an experience remarkable.

Our work doesn’t just reflect consumer culture, it’s part of it.

The more our clients want and need to express their brands through different channels, the more holistic and coordinated in approach we’ve become, and the more we focus on unique ideas and solutions.