21st August 2007
Fitch Launches New Concept Centre for Fast-Fit Brand HiQ
In August 2007, the first stage in a major rebranding programme for car care network HiQ was launched, with a new concept centre opening in Nottingham, UK. HiQ is a leading fast-fit car care brand operated by Goodyear Dunlop, and operates via a network of franchisees across the UK. Fitch was asked to rebrand HiQ in line with their plan to revolutionise More
