24th April 2008
FITCH Sums up the Recent Shift from Carefree to Careful Consumer Decision Making in a Concept Called Pure
We are in an age of unprecedented business sophistication and innovation. U.S. markets are so sophisticated that consumers can choose not only from an array of finished products and services, but may also choose to customize, personalize, or otherwise manufacture the thing themselves. It’s simply too much choice. Meanwhile, the consuming public More
