22nd June 2011
FITCH Delivers High Performance Design: McLaren Automotive’s Car is the Star
We are delighted to unveil our collaboration with McLaren Automotive in developing the striking visual identity and brand positioning of its new range of high performance cars. This kicks off with the launch of the critically acclaimed MP4-12C, unveiled on June 21 opening of McLaren’s flagship showroom at One Hyde Park in exclusive Knightsbridge, More
