8th July 2011
Morrisons Turns to FITCH for ‘M local’ Launch
'Big four' supermarket chain Morrisons is launching a convenience store format called M local, with strategy and design devised by FITCH. The first, 3,000 sq. ft. store opened in Ilkley in West Yorkshire on 8 July, ahead of the launch of two further pilot sites. We worked closely with Morrisons on the strategy, visual identity, interiors and architectural More
