To develop the PacSun brand into various locations on a national level. Spaces vary in size and complexity.
Pacific Sunwear of California, Inc., is a leading mall-based specialty retailer of everyday casual apparel, accessories and footwear to meet the lifestyle needs of active teens and young adults, aged 12 to 22, who prefer a casual look. Much of the fashion influence at PacSun stores comes from surfing, skateboarding and snowboarding, and brands associated with those sports. PacSun offers both popular and emerging brands, as well as private label merchandise.
FITCH is the master architect for PacSun and has developed a clear and constructable set of documents that allow for the seamless translation of the PacSun brand into a variety of retail applications.