The gifts found their inspiration in the iconic Sidra tree, which occupies a special position in the hearts of the Qatari people. It is also reflected in the Qatar Foundation logo. The three sections of the tree’s trunk reflect QF’s three key pillars of Education, Science & Research and Community Development.
Her Highness Sheikha Mozah appointed FITCH to design a gift range to honour her most distinguished guests in Qatar.
The Sidra’s deep roots are seen as a strong anchor, connecting contemporary learning and growth with the country’s culture and heritage. Both the famous thorns of the tree and its sensuous flowers that produce the rarest and most precious honey in the world were used in the design of the gifts to express the highest feelings of HH Sheikha Mozah for her dearest and most respected guests.