FITCH designed and implemented Boeing’s presence at the Farnborough and Paris International Air Shows. We also created print and interactive brand communications for the aircraft, differentiating it from its archrival Airbus while evoking the excitement and inspiration of flight. In addition, we participated in some of the early research work to identify what would enhance the passenger experience, creating a Flash presentation and companion brochure for the Boeing APAC audience.
In 2004, Boeing announced an all-new airplane called the 787 Dreamliner. A technology-driven company, Boeing asked FITCH to create a global integrated marketing approach to revitalize its market by generating excitement about their revolutionary new aircraft.
The result is a multifaceted campaign that embodied the Boeing brand, seamlessly extending from environment to interactive to printed collateral.