The brief was to design a brand experience that adhered to existing Nokia brand and retail guidelines, while also creating an experience that would stand out as unique; a one-off that would make an impact and send a clear message. The 2500 sq ft space focuses on five key Nokia offerings; Ovi, Style, Entertainment, Business and We.
FITCH were appointed by Nokia in India to design a brand experience centre and reception area within their Delhi head office, showcasing the Nokia brand and products to their employees and visitors.
Reflecting Nokia’s shift in emphasis from handset sales to services and applications (apps), FITCH created a space to reflect the idea of ‘100% Future’, demonstrating Nokia’s leadership in technology and sustainability. A white-on-white colour palette was used to maximise the feeling of space and height, with a wraparound oak plank reception zone featuring a large 3D ‘HELLO’, welcoming visitors.
The Nokia Style, Entertainment and Business solutions zones are featured in three ceiling-hung organic shaped pods with plasma screens showing live Nokia global feeds on each solution. These pods invite curiosity throughout the space where visitors are ‘glimpsed’ by each other while browsing the zones. The main solution space is dominated by an LED colour-changing back-lit glass wall featuring a Nokia brand ‘conversation collage’.
Nokia’s commitment to sustainability is brought to life with a live vertical garden that includes the brand values ‘We Recycle’, ‘We Create’, ‘We Energise’, ‘We Support’ and ‘We Evolve’ embedded within the garden itself. The entire experience centre has also been constructed to meet Nokia’s stringent sustainability guidelines and LEED certification.