ASYAD’s brand and business are well established, but the original logo was looking too vernacular. It was not appealing to the region and was lacking modernism.
ASYAD Qatar is a construction contracting company specializing in commercial and residential projects. Its vision is to build a significant private construction operation that is capable of delivering the highest standard projects, professional services
and products in the Middle East. Quality of workmanship and materials are paramount to ASYAD across all mediums and substrates.
FITCH was commissioned to develop a brand that is contemporary and pragmatic to help build brand equity and lead to regional expansion. ASYAD’s brand conveys capability, boldness and industrious approach.