Clients Qatar Foundation, Industry Public Sector, Expertise
Challenge
HSSE is an organization that provides cost-effective health, safety, security and environmental services to learning and work spaces within Qatar Foundation. Its first ever weeklong campaign event had to be made understandable and interesting to the general public, whose little awareness of public health issues the event was meant to remedy.
Insight
FITCH was tasked with creating a visual language that could make the unfamiliar subject matter accessible to people of all ages and backgrounds in the Qatari cultural context.
Solution
Using storied, descriptive pictograms and contextual speech-mark graphics, FITCH simplified a multi-channel event into a single, compelling message, enabling that event to reach a wider demographic.