Founded in 1993, EarthCorps is on a mission to build global community through local environmental restoration. FITCH was asked to reposition this highly respected West Coast non-profit organization and create an identity program that better reflects their values and strengths.
Groundbreaking competitive benchmarking uncovered that EarthCorps should focus on its innovative leadership training to set it apart from other environmental non-profits. FITCH also identified EarthCorps’ brand attributes: hard working, inclusive, optimistic, and fun.
FITCH created a multi-faceted brand as unique as the EarthCorps team. Through an umbrella of primary and secondary icons focused on different aspects of the organization, and an identity that emphasizes the importance of people, EarthCorps now communicates its true nature. Brand guidelines were created to help the organization apply their new positioning through a variety of marketing collateral.
“Words simply cannot describe our appreciation to you and your talented team at FITCH who so brilliantly transformed EarthCorps’ unique personality into a bold new look and feel,” said Steve Dubiel, EarthCorps’ Executive Director. “Because of your magic and expertise, we can better tell our story. We love FITCH!”