To develop a new retail experience for the brand’s large stores (Sundan) and for their smaller digital formats (Sundan Pulse).
Sundan is one of China’s largest electrical retailers. The Sundan Pulse stores are smaller format stores that focus on selling smaller digital products including cameras, speakers and accessories. The stores are usually positioned on street fronts in high traffic areas, offering ‘essential accessories for a digital life’.
FITCH developed the name, identity and store design scheme, which has a dynamic look and feel to reflect its young and energetic personality. The aim was to make the stores more appealing to discerning customers in an increasingly competitive market, and to trigger a new phase of growth.