FITCH India were commissioned to design a brand engagement space at the London headquarters of Infosys, a business technology consultancy. Our challenge was to showcase how Infosys-powered technology could be leveraged to drive future opportunities, and inform business leaders on emerging trends.
While Infosys has a solid reputation in the technology consulting market, it lacked a sense of real engagement. Our brand experience space needed to present Infosys as creators of future-forward business solutions. The entire space (its function and aesthetic) needed to identify with the organisation’s values and world-class products and services.
The spatial solution creates a deep and meaningful narrative for the Infosys brand, visually positioning the brand. Our big idea ‘Tomorrow, Today’ underpins the entire design concept, and is expressed through materials, fixtures, fittings and graphics. Likewise, this sense is projected throughout the stylised and highly informative digital content that pervades the space and emphasises Infosys’ leadership in technology-based solutions.
The end result is a brand engagement space that makes a confident statement about the brand and its future to key decision makers.