Tamdeen, already a major segment owner in the marketplace, needed a new brand identity and strategy to grow its market share and expand its presence in Kuwait. FITCH was challenged to create an accurate and clear representation of the group with its subsidiaries to increase awareness of the company, its functions and create a new, cohesive brand image. A brand that would reflect Tamdeen’s mission, vision and values.
Tamdeen Group is a group of companies comprised of Tamdeen Shopping Company, Tamdeen Holding Company, Tamdeen Investment Company and Tamdeen Entertainment Company. All play an important role in providing specialized services with a strategic focus on retail, entertainment and the shopping centre solutions.
With its esteemed history in Kuwait, Tamdeen has extensive experience in investment, financing and development of large-scale commercial real estate portfolios. Its mission is to significantly impact the urban and social milieu in Kuwait and the region.
The new brand re-enforces Tamdeen as a charismatic and dynamic company while showcasing it as being classic and prestigious. A new brand hierarchy was established to simplify company communications and to better link the holding company with its subsidiaries. Implementing a monolithic brand hierarchy created harmony with the brand image.