To be a regional leader in connecting people with disabilities to Information and Communication Technology (ICT) as a way of fostering greater equity and empowerment. It will be a vehicle for collaboration with key ICT industry partners, governmental bodies and existing disable people’s organizations, as well as creating public awareness around best practices.
MADA – Qatar Assistive Technology Center, was formed to examine the ICT needs of people with disabilities in Qatar, and to formulate a plan to address those needs in an effective and sustainable manner.
The client’s brief was to develop a brand which is effective through its visual language and corporate look. The client’s wanted a brand that looks humble, yet revolutionary, technological and emotive.
MADA is an Arabic word that has several transliterations including measurement and horizon. Building on the depth of the name, we developed a brand that invokes modernity and imagination.
The typefaces and colours of the brand mark convey advancement and limitless potential of expansion. Key design drivers were dynamism, innovation and accessibility. On all brand applications, whether print or on-screen material, type is set in big and capital letters to reflect the pride, support, revolutionariness and self-esteem of MADA. The solution captures with success the noble cause of MADA-Qatar Assistive Technology Centre.