FITCH

Work / Beijing, Mumbai, London, Singapore / Nokia Windows Launch

Breakthrough retail experience for Nokia's biggest ever product launch

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Clients: Nokia, Industry: Technology, Expertise: Retail Design, Environments

Challenge

Our insight to deliver this was: No matter who you are, or where you come from, each one of us wants and loves to experience “The Amazing Every Day…”

Insight

Nokia needed a breakthrough consumer retail experience to support its largest ever product launch, the new Nokia Lumia 800 Windows phone. Our brief: “Create something amazing that fully communicates Nokia’s ambition to become the major player within the smartphone category”.

Solution

As part of the launch’s retail furniture suite, the Nokia Arch is an installation designed to attract people to pick up the new handset and play. The first of its kind, the ‘double curve’ LED screen creates a disruptive ‘wow’ moment in the retail mix.

Installed in malls and areas of high traffic around the world, the Arch’s success is its ability to drive consumers into retail with the new handset front of mind.

FITCH created of a series of experiences – from launch to expo to retail – that are inescapably engaging and captivating with the new device at the centre of everything.