Our challenge was to position the brand for India so that Barwood could tap in to the country’s growing luxury market, meeting the expectations of affluent Indians who aspire to own premium brands in their homes.
With aspirations to make their brand relevant to the style requirements of India’s most refined consumers, Barwood, UK commissioned FITCH to align QUEO with Indian consumer tastes and aspirations.
FITCH established international connotations for the brand that would appeal to India’s most wealthy.
The Queo identity is elegant; a true reflection of the design and production standards found throughout the product range. FITCH established a strong visual language using aqua blues, greens and white to create a sense of purity and peace that would appeal to the modern, discerning Indian consumer.
To support the brand, FITCH created an extensive set of guidelines, demonstrating how the brand comes to life across multiple touch points, from corporate stationery through to merchandise, packaging, marketing collateral, advertising and digital media.