The Qatar Foundation Annual Research Forum aims to promote the national strategy for interdisciplinary scientific research, bringing together hundreds of scientists from multiple research fields. The event bears a special significance that transcends the gathering itself, heralding the Qatari national vision to move from an oil-based economy to a knowledge-based economy.
Exploring the possibilities beyond the brief, FITCH understands that here in Qatar, branding an event of this scale is tantamount to branding the nation itself. In the minds of its stakeholders, ranging from Nobel laureates and multinational companies, the brand should reflect, honor and celebrate the creativity, vision and dynamism of those bringing the country into the future.
The visual language represents the coming together of multinational stakeholders and multiple research fields at the QF Annual Research Forum in Qatar. The dynamism of the lines and shapes are synthesized and brought to life by the national burgundy color, evoking the unique moment of this developing country.