Work / Doha / Reach Out To Asia

A Revitalized Brand Identity For Reach Out To Asia

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Clients: ROTA, Industry: Not for Profit, Expertise: Brand Communications


Reach Out To Asia (ROTA) is a non-profit organization that works to provide access to education for young people living in crisis-stricken areas throughout Asia. Forming an integral part of Qatar Foundation, ROTA also facilitates local youth leadership development and volunteering activities throughout Qatar.


Research carried out by FITCH revealed that the organization lacked a central coherent message in its brand communications, leaving many confused about what it does and where it operates, and limiting its ability to perform effective outreach in the region. With an overly intricate brand language difficult to apply cross-channel, clarity and simplicity were key in the revitalization of ROTA’s brand identity.


From visual refinements to brand messaging and communications, FITCH empowered ROTA with the tools to stand firm in its mission of providing “Education for All,” enabling the organization to convey that central message in local, regional and international contexts with purpose, passion and precision.