Clients Biobank Qatar, Industry Healthcare, Expertise Brand Communications
Challenge
In order to attract the help of volunteers in Qatar, the centre must first earn the trust of the resident population. The visual language of the brand should exude a sense of sincerity and humanism, while still reflecting professionalism and scientific rigour.
Insight
Biobank Qatar is a national medical research initiative aiming to amass a ‘bank’ of biological samples and other medical data from thousands of volunteers to help scientists understand the causes of major diseases and develop new treatments.
Solution
The brand mark was inspired by the Mobius strip, symbolising the concept of infinity and reflecting Biobank’s mission to protect the health of future generations.