FITCH was appointed to develop the master-plan vision, brand strategy and full turnkey brand, sales and marketing collateral. The work included the creative and linguistic development and deployment of all touchpoints from corporate, digital, sales and marketing, launches and exhibitions and sales centre environments.
Dubai Pearl is a master-planned development comprised of hotels, residences and leisure and commercial space, incorporating a select package of some of the world’s most prestigious lifestyle, hospitality and retail brands under the principles of a fully climate-controlled and integrated community. Underground, a huge retail centre links all parts of the development.
The extremely successful result is a powerful brand scheme through which all aspects of the development are cross-sold, each leveraging benefits from one another.