22nd September 2011
‘Absorbent: A SpongeBob Exhibit’, a unique and immersive modern art exhibition developed by FITCH North America, opened in Moscow this week. Presented by Nickelodeon in partnership with Beeline, the unique interactive exhibition is hosted at the Flacon Design Plant in Moscow.
‘Absorbent: A SpongeBob Exhibit’, a unique and immersive modern art exhibition developed by FITCH North America, opened in Moscow this week. Presented by Nickelodeon in partnership with Beeline, the unique interactive exhibition is hosted at the Flacon Design Plant in Moscow.
The iconic character from Nickelodeon’s global hit series, SpongeBob SquarePants is known and loved by 87% of young Russians. As Russia’s first-ever interactive SpongeBob exhibition, ‘Absorbent: A SpongeBob Exhibit’ will invite visitors to see firsthand how Nickelodeon’s most famous character has influenced fashion, culture and modern media. Fans (big and small) will have the opportunity to view fashion and art installations inspired by SpongeBob’s positive, happy-go-lucky perspective, as well as a multimedia zone dedicated to the world’s most famous sponge. In addition to showcasing Nickelodeon’s number one property in a sophisticated light, the fun and bold exhibition will provide young visitors with a range of opportunities for creative and educational growth through a number of workshops – all featuring the sponge that has become a global phenomenon.
To mark the opening of ‘Absorbent: A SpongeBob Exhibit’, Nickelodeon will host an exclusive auction with all funds raised going to the Naked Heart Foundation, a children’s charity headed by supermodel Natalia Vodianova, to build playgrounds across Russia and develop programmes for children with special needs.
Exhibition visitors will have the opportunity to donate to the foundation by purchasing one-of-a-kind charity bracelets. Nickelodeon will also help create Russia’s first ever SpongeBob SquarePants themed playground, to be built in one of the orphanages the Naked Heart Foundation supports. Fans will get a sneak peek of the playground at the exhibit.
SpongeBob SquarePants reaches viewers in more than 170 countries in 35+ languages across a multimedia platform, including television, digital media and retail sales of over $8-billion. The series debuted in the US in 1999 and was first introduced to Russia audiences in 2000.