FITCH

News / Press / Big Name Retailers Sign on FITCH

175

4th April 2011

Following a raft of new and exciting account wins, FITCH believes forward-thinking retailers are looking to branding & design partners that marry excellent creative credentials with bold strategic insight and global perspective.

Following a raft of new and exciting account wins, FITCH believes forward-thinking retailers are looking to branding & design partners that marry excellent creative credentials with bold strategic insight and global perspective.

This according to Vicky Leavitt, the newly appointed Managing Director for FITCH North America. With year-on-year revenues significantly up, we are delighted to have landed more than a half dozen major new accounts in recent months, including Target, Buffalo Wild Wings, Sports Authority, H&M and Fixtures Living, as well as expanded scope from long-term clients including Dell and Microsoft.

With a footprint of three studios across the US and a further nine around the world, FITCH is seeing clients reaffirm their faith and investment in the power of design. Adds Leavitt, “Retailers are continuing to invest in branding and design in this challenging climate because it can deliver, disrupt and inspire consumers to re-evaluate a brand, and our ‘guest centric’ approach can radically improve the customer or shopper experience.”

Leavitt continues, “FITCH’s unique integration of both 2D graphic and 3D environmental design enables us to create a seamless expression of the brand at all touch points, which means delivering a competitive advantage and superior business results for our clients.”

After a competitive review, FITCH was awarded branding and retail work from Buffalo Wild Wings, one of the fastest growing restaurant chains in the nation. FITCH will be applying our consumer insights and guest-centric design expertise to Buffalo Wild Wings, who, like Target, is headquartered in Minneapolis.

Sports Authority, the full-line sporting goods chain with more than 450 stores in 45 states, has also signed on FITCH, while Microsoft recently renewed its relationship with us, adding new projects to the brand and packaging work that the firm has delivered for this global corporation since 1984.

International fashion retailer H&M appointed FITCH as the lead architect for the Southwest region, managing up to nine large outlets per year. FITCH, also retail implementation specialists, are the approved architect for gourmet burger chain Smash Burger, as well as Men’s Warehouse, the men’s apparel and accessories retailer.

To better service these account needs, we have made some new senior appointments in North America, including the promotion of Vicky Leavitt from Managing Director Columbus, where FITCH’s US headquarters are based, to Managing Director North America.

Says Lois Jacobs, Worldwide CEO for FITCH, “Vicky has already proven herself to be an excellent leader. Combined with her solid background in brand marketing, having begun her career at Procter & Gamble and Kraft, I have no doubt she will continue to deliver good results in this very important market for FITCH”.

Also joining the senior talent team at FITCH, which includes Christian Davies as Executive Creative Director for the Americas, is Stephen Jay as North American Strategy Director and Craig Kavicky as North American Business Development Director. Significant growth continues to fuel a wide array of new hires at all levels for FITCH across North America.