30th January 2008
Fitch Receives an Honorable Mention for Select Comfort
Chain Store Age’s Retail Stores of the Year Awards awarded Fitch with an Honorable Mention in the Hard Lines category for Select Comfort.
A new format repositions the Select Comfort brand, making it more relevant to today’s market while creating an engaging environment that has a contemporary, home-aesthetic feel. The design creates a “modern sanctuary” that aligns the shopping experience of buying a mattress to actual user experience at the rear of the space, creating a sense of privacy and a cocooned environment for the customer. Lush materials and finishes put the quality of the retail experience on par with the quality of the product.