27th October 2011
After seven successful years in Qatar, in partnership with Qatar Foundation, FITCH Doha moves offices to the West Bay area.
After seven successful years in Qatar, in partnership with Qatar Foundation, FITCH Doha today announced an office move from the QF campus to its new home in the West Bay area.
With more than 350 people working across 11 studios in 8 countries, including offices in Qatar, the UAE and Kuwait, FITCH continues to expand its reach to serve the rapidly growing regional market, embedding the design consultancy’s position as the leading global network for both graphic and environmental design.
“FITCH is now the largest design network in the Middle East, with 30 people in Qatar alone”, comments Olivier Auroy, Managing Director of FITCH Middle East. “On the back of our unique combination of both global reach and strong on-the-ground presence, our client base continues to grow.”
Recent projects like the rebranding of the Qatari Armed forces’ Al Jaish Sports Club illustrates the design consultancy’s influence in the region. As part of driving momentum ahead of the Qatar 2022 World Cup, Al Jaish wanted to reignite the hearts of its local football fans. FITCH developed a unique brand proposition and identity design for the team, enabling Al Jaish to become the adrenaline-infused alternative team to cheer for.
FITCH’s influence in the region also extends to the branding of Etihad Towers Abu Dhabi, located next to the Emirates Palace. It is the first mixed-use development of its kind in the UAE capital, an impressive landmark that is a luxury destination designed to give people who live, work and stay the most memorable and enriching of experiences of today’s Abu Dhabi.
“FITCH focuses on translating brand into consumer experience, and it can be felt wherever someone interacts with a brand – whether that’s in a hotel, on the highway, or even on the football field,” adds Auroy. “Our job is to give life to the brand, from website to retail. Branding strategy is not enough. Companies and consumers want to touch and feel the brand. This is what design is made for!”
In a swift response to regional demand for its services, FITCH welcomed two new Client Services Directors to its Middle East team:
Naoum Rami rejoins FITCH as Client Services Director in Doha, having spent some time working in advertising agencies. Along with his experience working with such prestigious brands as Procter & Gamble, Qatar National Bank, L’Oreal, Colgate and McDonalds, Naoum brings multidisciplinary communications insights to his role.
FITCH is also pleased to announce the addition of Clare Lukas to its team as Client Services Director in Dubai. Speaking four languages, Clare has worked for international branding firms across Europe and the Middle East, in a wide range of sectors.
To illustrate its commitment to combine international expertise with local talent, FITCH Middle East released a promotional movie this week that highlights the design consultancy’s credentials, leadership in the field and deep attachment to the region. The movie can be viewed here.
“FITCH is not only moving offices,” notes Auroy, “FITCH is moving forward.”