5th March 2009
At last night's Design Week Awards in London, Fitch's retail design project for Harrods at Heathrow T5 was highly commended by the judging panel.
At last night’s Design Week Awards in London, Fitch’s retail design project for Harrods at Heathrow T5 was highly commended by the judging panel. Highlighting Fitch’s domination of the retail design sector, of the 5 projects shortlisted in the Retail Interiors category, three were done by Fitch. The judges couldn’t agree on a winner for this category, so instead made two commendations, of which Harrods was one. Our other shortlisted projects in the Retail Interiors category were ADD for Dixon’s at T5, and Asian Paints by Fitch Singapore.
Significantly, Fitch’s graphic design (2D) team was also recognised for their great work, with 2 projects shortlisted: our Carhartt brand manual was shortlisted in the Print Design category, and the brand communications for Russian retailer Tochka was also shortlisted in the Brand Identity category. These are historically both very hard-fought categories, so getting work shortlisted here is a huge achievement. Brand communications are a huge part of what we do at Fitch, so its great to see our graphic designers getting the recognition they so richly deserve.
We’d like to extend our congratulations not only to all the Fitch strategy people, designers and project managers that worked on these projects, but also to the clients themselves for having the vision and drive to implement these bold and innovative ideas. As we only ever enter real projects in design industry award competitions, these projects are proof that great creativity and real-world commerciality are not mutually exclusive ambitions.