3rd May 2012
Target honors FITCH's Leadership with a Best of the Bullseye award
FITCH is proud to announce that it has received Target’s ‘Best of the Bullseye’ Award. This honor is presented annually to agency marketing partners who have surpassed expectations in one of four categories: Innovation, Collaboration, Effectiveness or Leadership.
While FITCH partners with Target on a wide range of initiatives, including strategy and design for the upcoming City Target launch, the Best of the Bullseye Award singles out FITCH’s Total Target Guidelines in the Leadership category. The Guidelines, based on the ‘7 Principles of Retail’ that FITCH developed exclusively for Target, help the retailer’s In-store Marketing Team enhance shopper engagement throughout the store.
“FITCH collaborated with Target’s outside agencies and internal teams to align our in-store strategies with other media,” says Mary Sunder, Senior Manager, In-store Marketing Concept & Strategy. “FITCH pushed Target to think differently about the in-store experience — keeping guests top of mind, and ultimately delivered a long-term, flexible approach to how we market to our guests in-store.”
FITCH is delighted to receive such high praise from Target, and honored to collaborate with one of the world’s leading retail brands.