31st May 2011
The MD of FITCH Middle East inhabits a world of symbols and shades that helps his clients' brands stand out from the crowd.
Olivier Auroy, the managing director of FITCH Middle East, is something of a renaissance man. He takes very good photographs, has just finished his first novel and has a view on everything from Italian football to why some corporate logos are boring to the importance of colour in design.
So writes The National in an interview with Olivier wherein he discusses Emirati identity, how good foundations establish great brands and the maturation of the local market.