1st April 2009
The Seattle office of global design consultancy FITCH was presented a silver ADDY award at the recent award ceremony in Seattle. The ADDY award was for Microsoft Hardware’s Arc Mouse packaging. Microsoft is one of FITCH’s largest global clients.
FITCH Wins ADDY Award
Seattle, WA, 04/01/2009
The Seattle office of global design consultancy FITCH was presented a silver ADDY award at the recent award ceremony in Seattle. The award was for one of FITCH’s largest global clients, Microsoft.
The ADDY award was given to FITCH for their work on Microsoft Hardware’s Arc Mouse packaging.
Microsoft’s Hardware team has been collaborating with FITCH since 2005 to develop and evolve the packaging for their line of keyboards, mouse products, and webcams. When they were ready to take the signature Arc mouse to market, they trusted FITCH to create a package that let the architectural design of the mouse speak for itself.
The ceremony was held on March 20th to recognize creative excellence in advertising and communications throughout Western Washington. The local contest is the first stage in the world’s largest advertising competition, which culminates in the national ADDY Awards, to be presented by the American Advertising Federation in Washington, D.C., in June.