28th September 2007
Even the most technologically advanced, feature-rich retail brands must connect to their consumers' desires at every touchpoint in order to seize the brand's potential.
In this case study presentation, Fitch and Select Comfort addressed the significance of consumer-centeredness and the benefits to the retailer. They shared strategies to convert the retail floor from one driven by a singular, product-focused message to an immersive, adaptable, and consumer-driven experience.