17th May 2007
Fitch’s partnership with Planet Hollywood Resort & Casino and Marshall Retail Group (MRG) brings to life three new stores as an integral part of the unprecedented head-to-toe retro-chic renovation.
Fitch’s partnership with Planet Hollywood Resort & Casino and Marshall Retail Group (MRG) brings to life three new stores as an integral part of the unprecedented head-to-toe retro-chic renovation. The three new Planet Hollywood concepts include: The Store (4,000 sq. ft.), This & That (900 sq. ft.) and Stuff (1200 sq. ft.). The Store and Stuff store designs are based upon the elegance of “Old Hollywood “with art deco styling, a silver-leaf ceiling and glossy finishes. Both of these stores were designed to share a design language and yet still maintain distinction from each other. A strong visual presence is established through an intentionally conspicuous lighting scheme, in keeping with the spirit of Las Vegas. The Store offers the latest Planet Hollywood gear and sundries in 4,000 square feet of retail space located in the casino lobby. This & That features 900 square feet of a highly designed one stop shop for snacks, drinks, magazines and more and is located on the Casino Floor across from Stuff, designed to be visually unique from the other stores with a design language that provides a modern twist to sundries and is simply the place to get all of your favorite Planet Hollywood stuff.
Simply put, if you can’t find it within the three new concept stores, you don’t need it. From t-shirts to suntan lotion, all of your souvenirs and sundries can be found in one of the unique Fitch designed shops.