FITCH

News / Press / VMSD showcases Fixtures Living: Making Shopping an Aspirational Adventure

202

13th February 2012

Lead design magazine features Fixtures Living, a FITCH-designed homewares showroom with a difference.

Most consumers head to a home improvement or warehouse store when they need a new refrigerator or plumbing fixture. But in Southern California, a new retail experience allows shoppers to add a cup of artisanal coffee and a shower to the experience.

Fixtures Living in Costa Mesa, California, is out to change the industry paradigm, which is “obsolete and irrelevant,” according to CEO Jeffery Sears. And FITCH is delighted to have been the design partner bringing a relevant, contemporary and joyful experience to Fixtures Living’s customers.

Leading design magazine VMSD features the new Fixtures Living: http://www.nxtbook.com/nxtbooks/STMG/vmsd_201202/#/30