FITCH

Offices / Beijing

AN EXCITING MIXTURE OF ANCIENT AND MODERN DEFINE THE SPIRIT OF BEIJING

The Forbidden City rubs shoulders with the futuristic architecture of the 2008 Olympic Games. The city is the cultural and commercial capital of the world’s largest and fastest growing consumer market, and is characterised by an energy and optimism fuelling a rapidly expanding retail market.

The FITCH studio combines international design expertise with local talent, to bring consumer-centric thinking to projects in this exciting marketplace. From our Beijing hub, we continue to service international clients such as Dell, as well as local Chinese clients including the electrical retailer Sundan.

Recent work from Beijing

B&Q China

VIVID Homes

1

The current home renovation process in China can be hard work. Products, and the building process are unsafe, if not dangerous. Unlike More

TianHe

Allgood supermarket

Tian_He_Expanded

TianHe’s supermarket needs to reassure customers of quality and safety as food safety scandals in recent years have led to mistrust More

Dell

Dell Technology Park

6

To keep consumer attention in a market where 240,000 visitors passed 1400 exhibitors, we needed to craft a unique, surprising and memorable More

Nokia

Nokia Windows Launch

Nokia_Featured

Nokia needed a breakthrough consumer retail experience to support its largest ever product launch, the new Nokia Lumia 800 Windows More

View all work from Beijing