TianHe
Allgood supermarket
TianHe’s supermarket needs to reassure customers of quality and safety as food safety scandals in recent years have led to mistrust More
Studios / Beijing
AN EXCITING MIXTURE OF ANCIENT AND MODERN DEFINE THE SPIRIT OF BEIJING
The Forbidden City rubs shoulders with the futuristic architecture of the 2008 Olympic Games. The city is the cultural and commercial capital of the world’s largest and fastest growing consumer market, and is characterised by an energy and optimism fuelling a rapidly expanding retail market.
The FITCH studio combines international design expertise with local talent, to bring consumer-centric thinking to projects in this exciting marketplace. From our Beijing hub, we continue to service international clients such as Dell, as well as local Chinese clients including the electrical retailer Sundan.
Recent Work from Beijing
Dell
Dell Technology Park
To keep consumer attention in a market where 240,000 visitors passed 1400 exhibitors, we needed to craft a unique, surprising and memorable More
Nokia
Nokia Windows Launch
Nokia needed a breakthrough consumer retail experience to support its largest ever product launch, the new Nokia Lumia 800 Windows More
Sundan Pulse
Essential Accessories for a Digital Life
Sundan is one of China’s largest electrical retailers. The Sundan Pulse stores are smaller format stores that focus on selling smaller More