Offices / Dubai

New directions for Dubai design

The cornerstone of commercial ambition and consumer desire, Dubai is a showcase of the design and development possibilities for the entire region.

FITCH’s international, multi-disciplinary team brings holistic brand solutions to clients across the full spectrum of consumer touchpoints.

FITCH Dubai’s consolidated knowledge of the Emirati cultural and commercial landscape enables a rich understanding of the brand- and consumer relationship. Our ability to create and translate it into compelling experiences is forging partnerships with many of the region’s most influential brands including Intercontinental, Emaar, Cravia, Jumeirah, Majid Al Futtaim and Chalhoub Group.

Recent work from Dubai

Etihad Towers

Etihad Towers

570X284 Ethiad tower

The affluent consumer is changing and new trends are emerging: memorable brand experiences are becoming more important than trophies More


From Tradition to Fashion


As a means of succinctly and evocatively showcasing our capabilities, we consolidated our knowledge of the Emirati cultural and commercial More

Majid Al Futtaim Group

Lead by Example


Founded in 1992 by its President, Majid Al Futtaim, the Group was created to bring the first regional shopping mall to the Middle East. More

Dubai Pearl

Work. Play. Stay. Live


Dubai Pearl is a master-planned development comprised of hotels, residences and leisure and commercial space, incorporating a select More

View all work from Dubai