Etihad Towers
Etihad Towers
The affluent consumer is changing and new trends are emerging: memorable brand experiences are becoming more important than trophies More
Studios / Dubai
New directions for Dubai design
The cornerstone of commercial ambition and consumer desire, Dubai is a showcase of the design and development possibilities for the entire region.
As the largest branding and design network in the Middle East, FITCH’s international, multi-disciplinary team brings holistic brand solutions to clients across the full spectrum of consumer touchpoints.
FITCH Dubai’s consolidated knowledge of the Emirati cultural and commercial landscape enables a rich understanding of the brand- and consumer relationship. Our ability to create and translate it into compelling experiences is forging partnerships with many of the region’s most influential brands including Intercontinental, Emaar, Cravia, Jumeirah, Majid Al Futtaim and Chalhoub Group.
Recent Work from Dubai
bq
From Tradition to Fashion
As a means of succinctly and evocatively showcasing our capabilities, we consolidated our knowledge of the Emirati cultural and commercial More
Majid Al Futtaim Group
Lead by Example
Founded in 1992 by its President, Majid Al Futtaim, the Group was created to bring the first regional shopping mall to the Middle East. More
Emaar - Old Town
Arabian Flavour, International Appeal
In the heart of Dubai’s new Downtown district, The Old Town is a vast city within a city. In The Old Town, visitors are transported More
Dubai Pearl
Work. Play. Stay. Live
Dubai Pearl is a master-planned development comprised of hotels, residences and leisure and commercial space, incorporating a select More