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Think / Thought Pieces / BrandZ Report 2011 – Top 100 Most Valuable Brands

The BrandZ Top 100 report is the annual survey of the 100 most valuable global brands compiled by our sister WPP agency, Millward Brown.

brandz-top-100

The BrandZ Top 100 report is the annual survey of the 100 most valuable global brands compiled by our sister WPP agency, Millward Brown.

This year, evidence suggests that brands are moving from recovery to real growth, with significant increases in brand value across almost all product sectors.

While this is good news for brands the world over, we’re seeing a new set of challenges for those striving to catch the wave.

In this report, we discuss how the retail environment – the most direct connection between brand and buyer – has an ever more critical role to play.

We hope you find the report insightful, and we’d be delighted to discuss the findings found here.

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