Opening its doors in Las Vegas’s Aria Resort and Casino, Javier’s offers guests authentic Mexican cuisine and an extensive selection of premium tequilas in an unrivaled atmosphere.
The restaurant’s Mexican-themed décor features a Mayan-inspired 3,000 pound, 10-foot tall chainsaw sculpture created by Oregon artist J. Chester Armstrong – said to be the largest piece of chainsaw art in the world. This beautiful work of art is one of many focal pieces within the space. A rope canopy hangs over the main bar, hand-crafted pottery and decorative nail heads called clavos decorate the space, and opalescent abalone tiles cover the walls and ceilings. Reflecting the attention to detail, each tile was custom-made for the Las Vegas location.
In contrast to the hectic pace of the always-on Vegas lifestyle, Javier’s bar encourages its customers to slow down and take a break. Four charging hubs are provided so guests can keep plugged-in and their gadgets can recharge at the same time that they do.
Consumer Insights: In Vegas, bigger than life experiences are not just desired, but expected. Javier’s delivers just that – world-acclaimed cuisine with an opulent décor that should please even the most seasoned and demanding Las Vegas traveller.
Brand take-away: Brands must be bold and should invest in their space. Creating immersive and entertaining experiences is a well established way for high-end restaurants to win the hearts of consumers and keep them coming back. Retailers in other sectors should consider how such theatrical elements could work for them.