How can you get people to spend longer with your brand?
‘[Play is] an occasion of pure waste: waste of time, energy, ingenuity, skill, and often of money… In spite of this, or because of it, play constitutes an essential element of human social and spiritual development.’
– Roger Caillois, Man, Play and Games, 1961
Human beings play. It’s what we do. Not just for entertainment, but as a way to explore, learn, experiment and communicate. Yes, play is silly and ephemeral. But it’s also a vital part of being human. At FITCH, we believe this makes it an enormously powerful tool for brands.
We’ve thought about this quite a bit and have looked at how this insight is being used to grow businesses. Please click on the link below to read more…