FITCH

Think

The difference between boldness and recklessness is understanding

Bold thinking works when it is based on a profound understanding of the brand and the consumer. From that solid platform we can confidently challenge conventions and predictable solutions.

Must Sees

17th May

Hointer, Seattle, USA

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Hointer is completely rethinking how men shop for clothes with the latest technology and a truly simple approach to merchandising. This showroom, located More

1st May

Choice Food Land, Mumbai

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Choice Food Land stands on Pali Hill, an affluent area of Mumbai popular with expats, well-to-do locals and even one or two Bollywood stars. The store More

30th April

RIBA Regent Street, London

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Creating a unifying theme along one of the most famous shopping streets in the world, the annual project aims to make the world of architecture more accessible More

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Thought Pieces

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Showcases

Easy on the Eye

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Stolian Heights is an aspiring indie band based in London. Using the internet’s power of connectivity, it sourced a music video for its latest single, More

Incubating design-making

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Winning a London Design Festival competition, one of the design teams at FITCH were treated to a special VIP tour for the London Design Festival this More

Creating Freedom

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Creating Freedom, a unique production company, was invited to produce a play in a prison in Perm, Russia. Using the technique of the Science of Acting, More

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