FITCH

Think

The difference between boldness and recklessness is understanding

Bold thinking works when it is based on a profound understanding of the brand and the consumer. From that solid platform we can confidently challenge conventions and predictable solutions.

Must Sees

29th February

Roast + Conch

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The new store format brings together all of the company’s activities under one roof – from cocoa growing processes and chocolate making, to innovative More

29th February

Selfridges Pop Up Library

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Selfridges have transformed the 3,500-square foot space into a colourful pop-up library stocked with 15,000 inspirational books. The installation is More

2nd February

Google Pop Up

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Rather than a bold stand-alone store, one of the biggest brands on the Internet has opted for a low-key shop within a shop, occupying less than 300sqft More

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Thought Pieces

21st September 2011

The Growing Influence of Online

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While internet penetration in India may be low, its influence is on the rise. No longer polarised, brands are aligning the virtual and physical for seamless More

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Showcases

29th February

Box Park, East London

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Boxpark is a dynamic community of sixty brands which uses shipping containers as building blocks. The eclectic mix of residents range from Levi, Nike and More

5th October 2010

Kevin Meredith aka lomokev

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I am not what most people would consider to be an average photographer. Armed with a selection of compact film cameras, I never leave home without one More

10th August 2010

Hellicar & Lewis Free Give Away

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Hellicar & Lewis was founded in 2009 by Pete Hellicar and Joel Gethin Lewis though have worked together on projects over the last couple of years and More

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