FITCH

Think / Must Sees

We see it as one of our key responsibilities to share key industry and social developments with you.

If we’re informed and fully conversant with what’s happening out there, it’s in everyone’s interest that you should be too. Indeed, if there’s a particular trend you’d like to investigate or a new direction you’d like to look at more closely, we’ll do everything we can to help.

12th November

Room Alive, Microsoft

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The Microsoft Room Alive technology uses Kinect sensors and a multi-projector system to create a rich and seamless mix of physical and virtual surroundings. More

12th November

Algorithms, Diet coke

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Although it may be a mass market drink, Diet Coke has developed an innovative way of ensuring millions of customers enjoy a unique experience. More

10th November

Social Media Space, Diesel

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Located at the entrance of their store in Piazza di Spagna, the installation is comprised of 65 large-scale LED screens that wrap around the space. Designed More

6th November

Dancing Light, Smart

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The aim of the campaign in Lisbon was to make people wait at a red light rather than risk jumping into traffic. Smart’s approach was twofold. Passers-by More

13th October

Virtual High Five, KLM

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Interactive outdoor kiosks was placed in public spaces in both cities and HD screens synchronised video and audio feeds between the two locations. Although More

13th October

Quiet space, Breather

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Breather’s quiet rooms are opening up across North America and can be easily be rented on the go via the company’s mobile app. Breather’s space differs More

13th October

Human Dispatch, Reebok

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A ‘Human Dispatch Service’ was offered to New York customers as part of the launch day activities for Reebok’s new ZJet shoe. A squad of running couriers More

13th October

City Lounge, Heineken

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With the aim of exploring future visions of nightlife design, Heineken has commissioned a series of temporary city lounges, starting with London for the More

4th September

House of Mamba, Nike

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The basketball court floor features motion-tech and LED visualisation technology designed to aid training sessions. Basketball legend Kobe Bryant, who More

27th August

Pomch, Hong Kong

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At the centre of the store is a large workbench where two designers are busy at work making wallets and bags. The process is simple: An industrial tool More

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