FITCH

Think / Thought Pieces

Power lasts 10 years: Influence lasts 100 - Chinese proverb

Our influence comes from a rare and hard-won understanding of what today's consumers want and what makes them engage with the world around them. If our insights are right, if our work is based on a profound and true understanding of consumer - and client - needs, we will be influential.

21st September 2011

The Growing Influence of Online

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While internet penetration in India may be low, its influence is on the rise. No longer polarised, brands are aligning the virtual and physical for seamless More

26th February 2011

FITCH Recent

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But we’re always working on what comes next. And we’d very much like some of those insights to come from you. To contribute to our next printed RECENT More

19th October 2010

(Next) Generation GAP

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I came to see their descent as indications that something was deeply rotten in the hallowed halls of our business—that if these guys couldn’t keep More

19th October 2010

Call Yourself a Creative?

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It was with much interest that I delved into this month’s latest list of lists in Fast Company Magazine. Billed as a round up of the 100 Most Creative More

4th October 2010

The Meaning of Bold Thinking

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As the new government starts to instigate their new austerity measures it would appear that our clients have different ideas. It’s been a good year so More

3rd August 2010

The Serious Business of Play

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‘[Play is] an occasion of pure waste: waste of time, energy, ingenuity, skill, and often of money… In spite of this, or because of it, play constitutes More

8th December 2009

Generous Brands

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We have identified a loose family of successful, growing brands we call Generous Brands that share commonalities of attitude, behaviour and communication. More

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