21st September 2011
The Growing Influence of Online
While internet penetration in India may be low, its influence is on the rise. No longer polarised, brands are aligning the virtual and physical for seamless More
Think / Thought Pieces
Power lasts 10 years: Influence lasts 100 - Chinese proverb
Our influence comes from a rare and hard-won understanding of what today's consumers want and what makes them engage with the world around them. If our insights are right, if our work is based on a profound and true understanding of consumer - and client - needs, we will be influential.
20th September 2011
Dreaming, Exploring, Locating. Understanding the New Customer Journey
In the beginning, there were shops. We’d pop to the shops, pick up our stuff, go home. Things were Simple. Then with the internet, we shopped from More
9th May 2011
BrandZ Report 2011 – Top 100 Most Valuable Brands
The BrandZ Top 100 report is the annual survey of the 100 most valuable global brands compiled by our sister WPP agency, Millward Brown. This year, evidence More
26th February 2011
FITCH Recent
But we’re always working on what comes next. And we’d very much like some of those insights to come from you. To contribute to our next printed RECENT More
2nd December 2010
10FORWARD: FUTURE RETAIL – Key Influential Trends Shaping Future Retail
Poised upon the next decade of the 21C, retail has an opportunity to play a new role in the lives of consumers. FITCH has identified three key trends which More
19th October 2010
(Next) Generation GAP
I came to see their descent as indications that something was deeply rotten in the hallowed halls of our business—that if these guys couldn’t keep More
19th October 2010
Call Yourself a Creative?
It was with much interest that I delved into this month’s latest list of lists in Fast Company Magazine. Billed as a round up of the 100 Most Creative More
4th October 2010
The Meaning of Bold Thinking
As the new government starts to instigate their new austerity measures it would appear that our clients have different ideas. It’s been a good year so More
3rd August 2010
The Serious Business of Play
‘[Play is] an occasion of pure waste: waste of time, energy, ingenuity, skill, and often of money… In spite of this, or because of it, play constitutes More
8th December 2009
Generous Brands
We have identified a loose family of successful, growing brands we call Generous Brands that share commonalities of attitude, behaviour and communication. More
