FITCH

Power lasts 10 years: Influence lasts 100 - Chinese proverb

Our influence comes from a rare and hard-won understanding of what today's consumers want and what makes them engage with the world around them. If our insights are right, if our work is based on a profound and true understanding of consumer - and client - needs, we will be influential.

22nd May

PHD Thinking for Seamless Retail Experiences

The search for the elusive seamless retail offer should begin with an understanding of the Physical, Human and Digital (PHD) dynamics of each and every More

21st May

BrandZ Top 100 Most Valuable Global Brands report, 2013

We’re pleased to share the 2013 edition of the BrandZ Top 100 report with you, a barometer of brands’ fortunes of the past year. More

18th February

The Joy of Shopping: It’s All in the Mind

The Joy of Shopping, a global survey by FITCH, investigates what keeps shoppers engaged for longer, where they prefer to shop, what they want when they More

17th August 2012

The use of smartphones in-store

Smartphone devices will soon be ubiquitous but they are already affecting consumer behaviour with profound implications for retailers. Smartphones play More

21st May 2012

BrandZ 2012 – Top 100 Most Valuable Brands

In FITCH’s work with a number of the companies you’ll read about in the 2012 report, we’re engaging clients in reimagining their role in retail. More

21st September 2011

The Growing Influence of Online

While internet penetration in India may be low, its influence is on the rise. No longer polarised, brands are aligning the virtual and physical for seamless More

20th September 2011

Dreaming, Exploring, Locating. Understanding the New Customer Journey

In the beginning, there were shops. We’d pop to the shops, pick up our stuff, go home. Things were Simple. Then with the internet, we shopped from More

9th May 2011

BrandZ Report 2011 – Top 100 Most Valuable Brands

The BrandZ Top 100 report is the annual survey of the 100 most valuable global brands compiled by our sister WPP agency, Millward Brown. This year, evidence More

26th February 2011

FITCH Recent

But we’re always working on what comes next. And we’d very much like some of those insights to come from you. To contribute to our next printed RECENT More

2nd December 2010

10FORWARD: FUTURE RETAIL – Key Influential Trends Shaping Future Retail

Poised upon the next decade of the 21C, retail has an opportunity to play a new role in the lives of consumers. FITCH has identified three key trends which More