FITCH

Think / Thought Pieces

Designing and Thinking about the future.

Our influence comes from a rare and hard-won understanding of what today's consumers want and what makes them engage with the world around them. If our insights are right, if our work is based on a profound and true understanding of consumer - and client - needs, we will be influential.

9th September 2013

Gen Z Shopping: the future of retail

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Meet the most complex yet most critical shopper of all time – Generation Z. By 2020, today’s 14-19 year olds (Gen Z) will be the largest group More

17th August 2012

The use of smartphones in-store

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Smartphone devices will soon be ubiquitous but they are already affecting consumer behaviour with profound implications for retailers. Smartphones play More

21st September 2011

The Growing Influence of Online

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While internet penetration in India may be low, its influence is on the rise. No longer polarised, brands are aligning the virtual and physical for seamless More

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