Our work is all around you There are very few aspects of daily human experience that we don't—or can't—touch

We are known for our ability to address brand communications projects with an inclusive, holistic understanding that embraces every aspect of both the physical and virtual environment. We are not tied to specific disciplines or channels. "IN-LINE DESIGN" ignores the artificial boundaries between, say, digital and print, or experiential and 2D design.

Coca Cola: Identity and Pack Design Ancient wisdom for everyday harmony

FITCH won a three-way-paid creative pitch in 2007 to help Coca-Cola create and launch a new brand of health beverages—a range of drinks inspired by Traditional Chinese Wisdom. Jian Chi blends are inspired by 5,000-year-old recipes, a mix of natural juices, herbs and botanicals selected for their health-giving properties.

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Asian Paints: Flagship Store Design A walk-in home décor magazine

Home decorating in India is handled by contractors, and there is virtually no DIY industry. Consumers have a low level of involvement in home décor and don’t use much colour in their homes.

FITCH collaborated with Asian Paints to realize their bold vision of a concept store that’s all about home colour inspiration: the store sells no paint at all.

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Procter & Gamble : VM Toolkits for Premium Skin Care brand SKII Communicating product benefits through VM

SKII is a global premium skincare brand originally from Japan, now owned and distributed by Procter & Gamble.

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Hiwar: Redefining Arab Newspaper Design اوان التغيير

In 2006, Kuwait introduced new legislation that liberalises the media industry and limits the government’s monopoly on newspapers. Imposed since the mid-1970s, the ban on issuing licenses for new newspapers had led to a stagnation in the field of media development.

The new press law revamped the licensing system so that new publications can be established.

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Procter & Gamble : Multi-Brand Fragrance Environments A new approach to fragrance retailing

Fragrance retailing in Asia is a commodity-driven industry where shopper engagement is low and price-driven promotions are high.

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