FITCH

Work

There are very few aspects of daily human experience that we don't—or can't—touch.

We are known for our ability to address brand communications projects with an inclusive, holistic understanding that embraces every aspect of physical, human and digital activation. We are not tied to specific disciplines or channels. Seamless experience ignores the artificial boundaries between, say, digital and print, or experiential and 2D design.

Recent Work

Shooting Star Chase

Shooting Star Chase

Meet the Friendlies

The reasons behind the need for children's hospices - children in need of 24 hour care and families looking after life limited children - are sad and this drives a misconception of them as negative places. In fact, when visiting the hospices - and talking More

Arvind

Arvind

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In the past, the process was tedious - a linear two steps, wherein the consumer gives up their power of choice at each point. The radically More

D’Décor

D’Decor

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The appearance of choice is very important to the customer. But choice was communicated at the expense of a clean aesthetic and a clear More

Dell

Dell

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FITCH recognised that what the products lacked most was context. By setting the different product lines in lifestyle-centric environments, More

Shoppers Stop

Shoppers Stop

Shopper Stop_04

The relatively affluent and highly style-conscious Shoppers Stop customer tends to seek fashion over price. To retain the attention More

Asian Paints

Delhi flagship store design

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After spending time with customers in their homes, FITCH learned that in India, customers are scared of colour… when it comes to decorating, More

BBC

Doha Debates

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Contextual introductions, season summaries and supplementary facts: a poster collection so bold, it starts the debate all over aga More

Microsoft

Microsoft Hardware Packaging

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Peripherals shoppers visited stores two- to three times before buying, with many abandoning the purchase in-aisle because they felt More

TianHe

Allgood supermarket

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TianHe’s supermarket needs to reassure customers of quality and safety as food safety scandals in recent years have led to mistrust More

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