There are very few aspects of daily human experience that we don't—or can't—touch.
We are known for our ability to address brand communications projects with an inclusive, holistic understanding that embraces every aspect of both the physical and virtual environment. We are not tied to specific disciplines or channels. "IN-LINE DESIGN" ignores the artificial boundaries between, say, digital and print, or experiential and 2D design.
Recent Work
Asian Paints
Delhi flagship store design
After spending time with customers in their homes, FITCH learned that in India, customers are scared of colour… when it comes to decorating, that is! They see it as a hassle, almost entirely driven by contractors. They lack the confidence in making More
BBC
The Doha Debates Poster Book
Contextual introductions, season summaries and supplementary facts: a poster collection so bold, it starts the debate all over again. More
Microsoft Hardware Packaging
Peripherals shoppers visited stores two- to three times before buying, with many abandoning the purchase in-aisle because they felt More
TianHe
Allgood supermarket
TianHe’s supermarket needs to reassure customers of quality and safety as food safety scandals in recent years have led to mistrust More
Nestle
Nestle Slim milk
Slim milk is a popular brand in its own right, therefore our response needed to be considered and proportionate. However, one thing More
Land Securities
Land Securities’ Trinity Leeds
Today’s multichannel shoppers don’t just want to shop – they want to linger, to dream and to explore. Situated in one of the More
Brown-Forman
Jack Daniel’s Sinatra Select
Jack Daniel’s Tennessee Whiskey is an American icon and the world’s most popular Tennessee Whiskey. To properly position Jack More
Buffalo Wild Wings
Buffalo Wild Wings refresh supports growth
To stand alongside professional sports teams and other sports-related products, FITCH needed to create a bold brand and experience More
Al Jaish Sports Club
Al Jaish Sports Club
Al Jaish wished to become the adrenaline-infused alternative team to cheer for. In a league characterized by a handful of tired, established, More
Katara
Katara: ‘Where Culture Moves You’
Although the two-year young venue was widely renowned for its aesthetic grandeur, ineffective brand communications created a stumbling More