FITCH

Work / Westside

There are very few aspects of daily human experience that we don't—or can't—touch.

We are known for our ability to address brand communications projects with an inclusive, holistic understanding that embraces every aspect of both the physical and virtual environment. We are not tied to specific disciplines or channels. "IN-LINE DESIGN" ignores the artificial boundaries between, say, digital and print, or experiential and 2D design.

Recent Work For Westside

Westside

Westside flagship store

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Due to working within one of Mumbai’s most famous buildings, our strategy was to maintain the heritage of the building whilst modernising and enhancing the customer experience to match the aspirations of the reinvigorated Westside brand. More

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