Work / Corona

There are very few aspects of daily human experience that we don't—or can't—touch.

We are known for our ability to address brand communications projects with an inclusive, holistic understanding that embraces every aspect of physical, human and digital activation. We are not tied to specific disciplines or channels. Seamless experience ignores the artificial boundaries between, say, digital and print, or experiential and 2D design.

Recent Work For Corona


Global Brand Strategy


Grupo Modelo asked FITCH to articulate a global brand position that could remain relevant to local markets around the world. Eight countries, one hundred interviews and ten Global Truths later, FITCH developed a global brand strategy for Corona that was More