There are very few aspects of daily human experience that we don't—or can't—touch.
We are known for our ability to address brand communications projects with an inclusive, holistic understanding that embraces every aspect of physical, human and digital activation. We are not tied to specific disciplines or channels. Seamless experience ignores the artificial boundaries between, say, digital and print, or experiential and 2D design.
Recent Work For Microsoft
Microsoft Hardware Packaging
Peripherals shoppers visited stores two- to three times before buying, with many abandoning the purchase in-aisle because they felt overwhelmed by the abundance of information and choice. FITCH would make the products stand out by creating a shopper-friendly More
As Microsoft Hardware prepared to standardize their packaging form factor across the line, FITCH partnered with them to evolve a systematic More