FITCH

Work / Asian Paints

There are very few aspects of daily human experience that we don't—or can't—touch.

We are known for our ability to address brand communications projects with an inclusive, holistic understanding that embraces every aspect of physical, human and digital activation. We are not tied to specific disciplines or channels. Seamless experience ignores the artificial boundaries between, say, digital and print, or experiential and 2D design.

Recent Work For Asian Paints

Asian Paints

Delhi flagship store design

After spending time with customers in their homes, FITCH learned that in India, customers are scared of colour… when it comes to decorating, that is! They see it as a hassle, almost entirely driven by contractors. They lack the confidence in making décor More

Asian Paints

Dealer store design

dealer_featureimage

After spending time with customers in their homes, FITCH learned that in India, customers are scared of colour… when it comes to decorating More

Asian Paints

Mumbai flagship store design

mumbai_featuredimage

In India, consumers are scared of colour… when it comes to decorating that is! Home decorating is seen as a hassle in India where consumers More

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