FITCH

Work / McLaren Automotive

There are very few aspects of daily human experience that we don't—or can't—touch.

We are known for our ability to address brand communications projects with an inclusive, holistic understanding that embraces every aspect of both the physical and virtual environment. We are not tied to specific disciplines or channels. "IN-LINE DESIGN" ignores the artificial boundaries between, say, digital and print, or experiential and 2D design.

Recent Work For McLaren Automotive

McLaren Automotive

High Performance Design Solutions

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McLaren recently launched a new road car division, McLaren Automotive. FITCH was asked to develop the visual identity, dealership environments and the launch and events program for the critically acclaimed MP4-12C. More

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