Designing desire - the magic happens at retail
We work across all parts of the retail market, from value to luxury, and across all aspects of the sector - be it interiors, packaging or point-of-sale – to realise the value of design and how it can contribute to a brand’s success.
After spending time with customers in their homes, FITCH learned that in India, customers are scared of colour… when it comes to decorating, that is! They see it as a hassle, almost entirely driven by contractors. They lack the confidence in making More
Jack Daniel’s Tennessee Whiskey is an American icon and the world’s most popular Tennessee Whiskey. To properly position Jack More
To stand alongside professional sports teams and other sports-related products, FITCH needed to create a bold brand and experience More
In order to change the long held misconception that charity shops only stock old fashioned clothes, FITCH needed to create an in-store More
FITCH concluded that the full Bajaj brand story was not being told at retail. This insight led us to create three showcase zones – More
Small format isn’t simply a shrunken suburban store. To satisfy the urban shopper, Target needed to rethink the store's design, as More
Due to working within one of Mumbai’s most famous buildings, our strategy was to maintain the heritage of the building whilst modernising More
Nokia needed a breakthrough consumer retail experience to support its largest ever product launch, the new Nokia Lumia 800 Windows More
Ann Summers, the UK’s largest lingerie and adult accessory retailer, had gone through a period of dramatic reinvention with a new More
Eldorado, the biggest consumer electronics retailer in Russia, was failing to speak as a brand with a central promise. Each store was More
