We look at the world differently and start from a position of curiosity about how and why people behave the way they do.
There are as many hopes, fears, motivations and behaviours as there are people. And people don’t behave rationally, or at least not consistently. They get distracted, get infatuated, change their minds, follow and occasionally lead. We constantly watch and interpret consumer choices about the places they go, the things they love and even the clothes they wear, and then translate these consumer insights into powerful brand expressions. We invest a great deal of time in studying trends, understanding the changing dynamics of choice and developing strategic platforms with solid, relevant and insightful foundations. This is what makes us a consultancy, not just a collection of designers.
Today’s multichannel shoppers don’t just want to shop – they want to linger, to dream and to explore. Situated in one of the city’s oldest shopping districts, the million square foot, 120-store Trinity Leeds is perfectly placed to fulfill those More
Small format isn’t simply a shrunken suburban store. To satisfy the urban shopper, Target needed to rethink the store's design, as More
Groundbreaking competitive benchmarking uncovered that EarthCorps should focus on its innovative leadership training to set it apart More
When Fisher hired FITCH to sort out its brand structure, we had a lot of work to do. For 85 years, they had been developing three categories More
FITCH is brand guardian for Nokia's B2B category, Achieve, which markets their Eseries handsets and services. This work involves establishing More
As one of the key retail tenants at Heathrow, Dixons Group had an opportunity at Terminal 5 to take a fresh approach to the presentation More
Disney asked FITCH to create a completely new retail concept that would bring their offer up to date, be flexible and cost-effective, More
FITCH has been working with Vodafone to start up its latest venture in Qatar: launching a fresh new Vodafone brand from scratch and More
Tesco approached FITCH to create a new department store concept to revitalise their department store business in Central and Eastern More
HiQ is a leading fast-fit car care brand operated by Goodyear Dunlop, and operates via a network of franchisees across the UK. FITCH More
